At my trip to the BFI on the 9th of February, and study lead by Mathew hall. We were given 3 definition of multiplex arthouse and crossover. By far the larger audiences are the "Multiplex" audiences that are in large centres like shopping malls or places like odeon. These audiences like blockbusters and mainstream entrainment. matt hall also suggested the idea of a "Crossover" audience, that is audiences who are persuade to see a film because of prestige because of oscar or Bafta nomination. These films may be non serious genre films, or follow a big actor who has decided to do a big film because of their interest. "Arthouse" audience are indie small, low budget films. Our film would be one of these as it has a small budget and would probably only be distributed online. I believe that our film will appeal to audience that enjoy films like Taken.
Another key decision is when the film is distributed because the market is very busy where 700 or more movies are released a year. For example a lot of movies are competing for awards as they want to be remembered for February Awards season. Horror movies are mainly targeted at Halloween time and romance around Valentine's day. Children's films are targeted at around summer time when children are not at school.
Distributors create a distribution strategy depending on the audience. For example P&A which is very expansive, social media, teaser trailer to attract audiences, events, interviews, appearances etc. For our film we have made an Instagram, Facebook, Twitter, and Tumblr page to attract audiences. we realise that it is very important for our younger audiences to be interactive. Mainstream films may well be teamed up with media partners by the distributors.
