4. YOUR TARGET AUDIENCE

AUDIENCE PROFILE:

FOCUS 

Age group: 15-29+, teens and young adults

Gender: Both males and females

TV Shows: They are likely to watch TV shows in the thriller and horror genre, such as Scream (2015), and others which are suspenseful, like American Horror story, Pretty Little Liars and Scream Queens  

Films: They are likely to see at the cinema: Scream, Scream 2, Scream 3, Scream 4, The Woman in Black , Gone Girl, Saw, The Conjuring;  

Leisure Time: In their leisure time, they will visit websites such as YouTube, twitter and facebook, stream films via iTunes, eat at upper-middle class restaurants, like Nandos, GBK and Café Rouge or equally got to more affordable fast food places such as McDonalds and also visit posher restaurants such as the ones in Harrods. They would also watch movies at home like Silence of the Lambs, and many other horror genre movies.

Clothes: Topshop, Topman, river island and/or designer brands

 Media: A recent model of the iPhone (5S/6/6S) with 4G access so they can communicate at any time. A Netflix or amazon prime subscription as they would be media enthusiast

Social Media: Facebook, Twitter and Instagram and use those to post pictures, comments and posts about their everyday lives and to keep up with their friends and share what they are interested in.The two step flow theory suggest that audiences consume media that their piers recommend, this is a really good way of building audiences.

I used the NME reader profile to help me understand how to create this viewer profile.

AUDIENCE THEORIES:

This is an Emaze presentation on audience profiling and the key concept of audiences.

This Emaze is a continuation of the previous Emaze presentation. However it is more based around the methods used such as The Media Effects Model and The Hypodermic Syringe, Moral panics etc.

CASE STUDY:

This is a case study about kiss radio. I investigated how professional media companies such as Bauer Media identify audiences for brands such as "Kiss", the largest radio station for our target audience. Kiss reaches 400,000 - 700,000 people aged 15-34 on Facebook per week. 

GEARS:

Audiences can be segmented and defined by their GEARS 

Gender
Ethnicity
Age
Region / nationality
Socio-economic group