Age group: 15-29+, teens and young adults
Gender: Both males and females
TV Shows: They are likely to watch TV shows in the thriller and horror genre, such as Scream (2015), and others which are suspenseful, like American Horror story, Pretty Little Liars and Scream Queens
Films: They are likely to see at the cinema: Scream, Scream 2, Scream 3, Scream 4, The Woman in Black , Gone Girl, Saw, The Conjuring;
Leisure Time: In their leisure time, they will visit websites such as YouTube, twitter and facebook, stream films via iTunes, eat at upper-middle class restaurants, like Nandos, GBK and Café Rouge or equally got to more affordable fast food places such as McDonalds and also visit posher restaurants such as the ones in Harrods. They would also watch movies at home like Silence of the Lambs, and many other horror genre movies.
Clothes: Topshop, Topman, river island and/or designer brands
Media: A recent model of the iPhone (5S/6/6S) with 4G access so they can communicate at any time. A Netflix or amazon prime subscription as they would be media enthusiast
Social Media: Facebook, Twitter and Instagram and use those to post pictures, comments and posts about their everyday lives and to keep up with their friends and share what they are interested in.The two step flow theory suggest that audiences consume media that their piers recommend, this is a really good way of building audiences.
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