Tuesday 29 September 2015

RESEARCH: ART OF THE TITLE - THE CONJURING (2013)


The conjuring falls under the genre of horror/thriller. The opening title sequence is in black in white to create a scary, old and dull atmosphere. The darkness of the opening can suggest mysteriousness or death and the bright white areas could represent the purity which could make the audience unclear of what to expect and also make them want to cary on watching. The use of newspaper adds to the realness of the plot. 

The movie title is presented as a long shot of a tree and a house with a rope naming from the tree. The title is in amongst the tree in white font. This also creates an eire atmosphere. 

Furthermore the pictures of the people reveal that it could be based in the past as the clothes worn are very old fashioned and the pictures are very old. The X-ray layers could suggest that there is a lot of layers to discover about the story.The non diegetic music is slow and set the mood as very dramatic and yet scary. 

The first title to be presented is the director, James Wan, in the centre of the image. Followed by Chad Hayes, Carey W. Hayes who wrote the film and the producers, Tony DeRosa-Grund, Peter Safran and Rob Cowan etc... Furthermore credit is given to the actors such as Patrick Wilson and Vera Farming as they are the main characters in the movie. Credits to the production companies: A New Line Cinema presentation  and Safran Company/ Evergreen Media Group Production are given along with credits to a James Wan Film. 
 

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