Tuesday 29 September 2015

RESEARCH: ART OF THE TITLE - SHERLOCK HOLMES (2009)


The genre of the movie Sherlock Holmes belongs to thriller, action and also comedy genres. The colours used for the opening sequence are black and white for the main footage but they appear to change to sepia hand drawn sketches or watermarks that imply the era the movie is set in (Victorian). The use of dark colours reinforces the thriller part of the genre of the film.

The opening title tells who the director is, Guy Ritchie. Credit is given to Michael Robert Johnson,Anthony Peckham and Simon Kinberg for the screenplay. Next to be given credit are Lionel Wigram and Michael Robert Johnson for the screen story. Also mentioned are the producers Joel silver, Lionel Wigram, Susan downey and Dan Lin. The executive producers Michael Tadross and Bruce Berman are also given credit in the opening sequence. The editor James Herbert and the main actor in the move Robert downey- Junior are mentioned before the main title of the movie that appears centre shot in old fashioned pen and ink wash handwriting just like all of the titles before hand. This creates a background noise. All of the titles are carefully placed so they are visible. the colour of the font changes to white if the background is too dark which draws the audiences attention.

The soundtrack fits the editing because when the soundtrack slows down so does the editing and the image comes to a still of a title and a pen and ink drawing. In contrast when the tempo of the soundtrack speeds up so does the editing and the pen and ink wash fades away and a new black and with real life image appears with no titles on it. The audience is drawn in by the suspense and dramatic non diegetic music used.

The Production companies are mentioned at the very end of the opening sequence. " A Warners Bros. Pictures Presentation","Village Roadshows Pictures", "A silvers Pictures Production"," A Wigram Production" and " A Guy Ritchie Film" were the last production companies credits given in the opening sequence.






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